Radical Revamps is an online small business started by two sisters with a passion for sewing. They turn fabric scraps that would have been wasted into meaningful, one-of-a-kind pieces. Radical Revamps’ mission is to empower individuals to express themselves through upcycled, one-off products. Above all, the company values self-expression, inclusion, sustainability, and originality. Radical Revamps seeks to be the go-to brand for people who value environmental consciousness and unique style.
Deliverables for Radical Revamps branding included expressive copy, a new logo, a website, brand guidelines, a business card, a post-purchase flyer, and social media promotional material. Lifestyle photography was developed for assets and social media. The target audience of 16-25 year-olds will see themselves within the characters that are portrayed in the photography; interesting, bright, warm, androgynous, adventurous, and creative. To further develop the branding, these photos were printed and turned into collages. The found objects that are fused in the collages speak to how Radical Revamps repurposes the old and transforms them into a reimagined item.