Who am I and how can I help you?
Background.
I am a visual designer with experience spanning both graphic design and UI/UX. My work has taken me across a diverse range of clients and industries, from influencers, to startups, to corporate teams. This breadth of experience allows me to bring a multidisciplinary perspective to every project, balancing creativity with usability. The result? End deliverables that helps your brand stand out while remaining easy to engage with.
My unique approach.
Regardless of if I’m developing a new visual identity or creating a single digital asset, I consider how each piece contributes to the larger brand experience. The reasoning behind this is strategic; cohesive branding builds immediate recognition and trust, two factors that directly drive revenue growth.
Before delivering a project, I take the time to review the work from both a visual and functional perspective, checking for consistency, accuracy, usability, and accessibility. I have experience ensuring designs are AODA compliant so that digital experiences are inclusive to all users. For me, the final 10% of refinement is just as important as the initial concept.
By using Design Thinking methodologies to understand problems from both the client and audience perspective, I’m here to be more than someone who simply executes a brief. I aim to be a design partner who can understand the bigger picture, and translate your vision into polished, purposeful work.
A little about me.
I’m fortunate that my crafty parents encouraged my creative hobbies growing up, but I prided myself in staying grounded in reality; pursuing traditional art could never lead to a viable career, right?
It wasn’t until my high school art teacher talked me into enrolling in a creative program that I really considered the possibility of monetizing visual work. Heeding his advice, I applied to Concordia University for the Design program (BFA) with a Minor in Sustainability Studies and to my delight, I was accepted.
When I started my studies, I knew this field was the perfect fit for me. I learned that design was so much more than just aesthetics; design has the power to increase the accessibility of communications, has a mass influence on emotions and beliefs, and transforms user experiences.
But when my dad passed away and life brought me back to Windsor, I didn’t want to put my education on hold for too long. I enrolled in Conestoga’s Bachelor of Design program so that I could get my degree in the field I fell in love with.
Today, I channel my passion for design into crafting thoughtful brand identities, intuitive digital experiences, and strategic visuals that connect with people. Whether through freelance work or corporate projects, my goal remains the same: creating designs that are both functional and meaningful.
Let's work together.
I would love to connect with you on LinkedIn.
Email me at design@vienneseto.com for any questions or inquiries, or fill out my form. Looking forward to connecting.
