During my time at Purolator’s Digital Lab, I contributed to a range of internal and brand-aligned design initiatives across digital, print, motion, photography, UI/UX, copywriting, and environmental mediums. My work supported cross-departmental communication, employee engagement, and the company’s growing focus on innovation and sustainability. Across all initiatives, I ensured alignment with Purolator’s brand guidelines, consistently delivering work that communicated the company’s values and evolving culture. Key projects included →

01. COE Video Editing & Motion Design

Edited video content and created motion graphics for Purolator’s Circle of Excellence event, an internal initiative celebrating employees who exemplify the company’s values. The video was created to drive nominations and foster company-wide recognition.

02. Innovation Showcase Branding
& Assets

Developed the visual identity for the internal Innovation Showcase event, including a derivative logo, poster template, and custom enamel pins.
Facilitated a poster-building workshop for project teams contributing to the showcase, helping them bring their work to life visually.

03. EV Charging Station Wrap

Designed shipping container wraps to house charging stations for Purolator’s electric delivery vehicles, aligning with the company’s sustainability efforts.

04. National Hub Photography

Captured on-site photography inside Purolator’s National Hub, showcasing the scale, operations, and new technology behind its sortation facility.

05. Office Mural Design

Created custom murals for the Digital Lab’s new office space, using large-scale visuals to reflect the team’s identity and collaborative nature.

06. Digital Lab Newsletter

Wrote and designed the inaugural edition of the Digital Lab Newsletter, spotlighting recent accomplishments and challenges to increase awareness of the Lab's ongoing projects across departments.